Another personal obsession:Using Second-Party Data To Expand Reach & Improve Your Retargeting

Second-party data can be extremely valuable to marketers, yet it's not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/MAtXiWIxU28/using-second-party-data-expand-reach-improve-retargeting-134643
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