More than 50% of marketing decision makers believe that organisations should have both a CMO and a Chief Marketing Technologist (CMT), according to a recent study. Nearly three quarters of them believe more companies will begin hiring CMTs in the next five years. The undeniable truth is that...
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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/optimise-your-marketing-organisation-attend-martech-europe-139569
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