A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the biggest factor holding back brands from spending on mobile location...
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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/QRzwDtaW5h0/placeds-new-revenue-tracker-monitors-mobile-ad-impact-on-in-store-sales-137264
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