Another personal obsession:Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform

The company says beta tests of the new send time optimization capability increased read-rates by 25 percent.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/return-path-adds-send-time-subject-line-optimization-tools-to-its-email-marketing-platform-139284
via Mister Fire