Another personal obsession:The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All

Building a content strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren’t really shortcuts at all.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/gfm-tUcqvO0/5-content-strategy-shortcuts-arent-shortcuts-137081
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