Another personal obsession:MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?

Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-landscape-marketers-know-dynamic-creative-optimization-dco-creative-management-platforms-cmps-182352
via Mister Fire