Another personal obsession:Snapchat’s Everest Live Story showed climbing production quality of app’s TV-like format

For its Live Stories, Snapchat is increasingly using pre-recorded footage that its curators can polish with illustrations and animated overlays.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snapchats-everest-live-story-showed-climbing-production-quality-apps-tv-like-format-181926
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