Another personal obsession:Report: TV time holds but digital channels dominate for 18 – 49 year olds

In a totally fragmented media environment marketers need to carefully test channels to determine which ones can effectively reach desired audiences.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-tv-time-holds-digital-channels-dominate-18-49-year-olds-182554
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