Another personal obsession:How to measure the true performance of your content

  We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is showing no signs of slowing down. However, brands and agencies often still struggle to really...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/measure-true-performance-content-182513
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