Another personal obsession:5 best practices for transforming the customer journey through analytics

Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/5-best-practices-transforming-customer-journey-analytics-228763
via Mister Fire