Another personal obsession:It’s time to get real about omnichannel marketing

Omnichannel isn't the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/time-get-real-omnichannel-marketing-229270
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