Another personal obsession:Call to B2B marketers: Job titles matter more than you think

While ABM can help you target the key decision-makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/call-b2b-marketers-job-titles-matter-think-228614
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