Another personal obsession:Google’s all-new, quite counterintuitive guide to ad testing

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/googles-new-quite-counterintuitive-guide-ad-testing-228849
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