Another personal obsession:CMOs should be measured by their results, not their spend

Columnist Joe Hyland believes the most successful CMOs aren't the ones who spend the most money; they're the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/cmos-measured-results-not-spend-229990
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