Another personal obsession:Knowing your audience better is your competitive advantage: A case study

Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/knowing-audience-better-competitive-advantage-case-study-229974
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