Another personal obsession:Why brand marketers often win the battle but lose the war

What's the point of CTR if you're not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to ensure they're measuring revenue impact.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/brand-marketers-often-win-battle-lose-war-229434
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