Another personal obsession:Why the end of Google’s ‘First Click Free’ is a step in the right direction

Subscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of their monetization strategies.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/end-first-click-free-step-right-direction-229921
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