Another personal obsession:DoubleClick Bid Manger testing features to improve digital & TV campaign coordination

Two betas aim to help advertisers deploy digital ads in tandem with live TV spots and consolidate linear TV and digital campaign data.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/doubleclick-bid-manger-testing-features-improve-digital-tv-campaign-coordination-233613
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