Another personal obsession:Facebook to begin counting viewable-only impressions for Pages’ organic reach next week

Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to build.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-to-begin-counting-viewable-impressions-pages-organic-reach-next-week-233976
via Mister Fire