Another personal obsession:IAB’s first publication on blockchain in advertising paints an optimistic picture

The white paper surveys current projects and the remaining challenges but envisions an ad future that solves the big problems.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iabs-first-publication-blockchain-advertising-paints-optimistic-picture-234216
via Mister Fire