Another personal obsession:What the ROAS? A practical guide to improving return on ad spend

Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/roas-practical-guide-improving-return-ad-spend-233622
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