Another personal obsession:IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience

The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing. The post IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iab-tech-lab-releases-ifa-guidelines-for-ott-platforms-to-improve-consumer-experience-237525
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