Another personal obsession:Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/are-your-marketing-efforts-hurting-sales-the-need-for-a-consistent-view-of-the-consumer-journey-241195
via Mister Fire