Another personal obsession:Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

Per this publishing/performance marketing platform, here’s how consent for data-based targeting and context for non-data targeting may thrive. The post Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/post-gdpr-purch-points-to-70-percent-consent-rates-and-the-sweet-spot-for-contextual-targeting-243607
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