Another personal obsession:Should marketers own programmatic accounts as they do with SEM & Social?

Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. The post Should marketers own programmatic accounts as they do with SEM & Social? appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/should-marketers-own-programmatic-accounts-like-sem-social-240933
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