Another personal obsession:Want real email results? Stop focusing on the open rate

Contributor Ryan Phelan explains how painting a picture of your customer over time -- using email engagement data -- can yield significant results. The post Want real email results? Stop focusing on the open rate appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/want-real-email-results-stop-focusing-on-the-open-rate-243854
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