Another personal obsession:SSP Smaato adds machine learning for directing inventory to DSPs

With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform. The post SSP Smaato adds machine learning for directing inventory to DSPs appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ssp-smaato-adds-machine-learning-for-directing-inventory-to-dsps-250378
via Mister Fire