Another personal obsession:YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30

Google says the new attribution will better reflect the role of video in the customer journey, but it also changes the way advertisers are charged for views. The post YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/youtube-now-counts-engagement-for-youtube-for-action-ads-at-10-seconds-not-30-249928
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