Another personal obsession:When it comes to campaign design and measurement, many sizes fit all

When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs you're making. The post When it comes to campaign design and measurement, many sizes fit all appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/when-it-comes-to-campaign-design-and-measurement-many-sizes-fit-all-249523
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