Another personal obsession:CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform. The post CDPs are only scratching the surface of their potential appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/cdps-are-only-scratching-the-surface-of-their-potential-251288
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