Another personal obsession:Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP

What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. The post Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/aVcbD6u5dR4/segmentation-personalization-automation-runs-data-126428
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