Another personal obsession:Mobile Video Ad “Viewability” Beats Desktop By 30 Points

Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not seen. Advertisers were still paying for these...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/bxzeuQP0-X0/mobile-video-ad-viewability-beats-desktop-by-30-points-128239
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