Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to hone in on those needs to help close a deal. The post Why You Need A Persona-Based Content Marketing Strategy appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips http://feeds.marketingland.com/~r/mktingland/~3/-Y-N8TXOLck/why-you-need-persona-based-content-marketing-strategy-125582
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