Another personal obsession:How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born

Avatar Labs, an L.A.-based creative agency, had about two weeks to come up with a design that would respect a venerable brand and resonate with the Snapchat audience.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/how-snapchats-sponsored-lens-for-the-peanuts-movie-was-born-152340
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