Another personal obsession:Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game

Working with game developer Dark Rift, the PC/phone maker adds community-influenced gamemaking to its techniques for recreating its brand.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/lenovos-re-invention-now-includes-crowdsourcing-a-new-video-game-153295
via Mister Fire