Another personal obsession:Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics

Mobile advertising platform 4INFO has announced a deal with shopper targeting and analytics provider Kantar Shopcom. It offers brands the ability to measure the incremental impact of digital media on in-store sales at the SKU-level. A number of companies, including Google, are now measuring store...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/kantar-shopcom-and-4info-partnership-offer-look-at-future-of-retail-analytics-153666
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