Another personal obsession:Salesforce Adds New Predictive Powers To Its Marketing Cloud

Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and take action to hopefully change the future.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/salesforce-adds-new-predictive-powers-to-its-marketing-cloud-152584
via Mister Fire