Another personal obsession:FTC Issues Guidelines To Prevent Native Ads From Crossing Into “Deception” Territory

As so-called “native ads” have become increasingly popular critics have argued they’re effective because consumers can’t tell them apart from actual “content.” Proponents say, by contrast, that they provide a better user experience and don’t disrupt...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ftc-issues-guidelines-to-prevent-native-ads-from-crossing-into-deception-territory-157427
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