Another personal obsession:The CMO Reading List: Top Marketers Share Their Favorite Business Books In 2015

Recommended reads from CMOs ran the gamut this year, from long-time favorite "The Lean Startup" to the cautionary tale "Losing the Signal."

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/the-cmo-reading-list-top-marketers-share-their-favorite-business-books-in-2015-157658
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