Another personal obsession:MarTech Landscape: What Is Programmatic Ad Buying?

Over half of display ads are now being bought programmatically in the US, but ad tech seems bent on making it hard to explain. Here's a look at what programmatic is and why it's growing in clear terms.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-landscape-what-is-programmatic-ad-buying-157453
via Mister Fire