Another personal obsession:Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)

The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/brand-bidding-ppc-optimization-got-part-1-8-161338
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