Another personal obsession:New Google Research: Can The Long Tail Be Covered Without Broad Match?

Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/new-google-research-can-long-tail-covered-without-broad-match-161065
via Mister Fire