Another personal obsession:OpenX Aims To Make Guaranteed Buys Truly Programmatic With RTG

A new Real-Time Guaranteed marketplace promises to give publishers guaranteed revenue while delivering buyers access to audience targets on premium inventory.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/openx-aims-to-make-guaranteed-buys-truly-programmatic-with-rtg-160904
via Mister Fire