Another personal obsession:Cross-Channel Audience Management Is Top Focus For IAB Members In 2016 [Study]

New benchmark survey shows executives plan to place greater emphasis on solving cross-channel measurement challenges this year.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/cross-channel-audience-management-is-top-focus-for-iab-members-in-2016-study-161068
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