Another personal obsession:Ads not performing? Strategies to steal from the email marketing playbook

Columnist Mike Sands says if you're not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ads-not-performing-strategies-steal-email-marketing-playbook-178901
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