Another personal obsession:Modern marketing is in need of an anti-channel mindset

Don't get sucked in by "channel obsession." Columnist Mayur Gupta explains why marketers need to move past channels and instead focus on the consumer and the consumer experience.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/modern-marketing-need-anti-channel-mindset-179103
via Mister Fire