Another personal obsession:Omnichannel on the line: 4 steps to enhance the customer experience

In an omnichannel world, how do you deliver the most relevant experience to consumers? Columnist L. Erik Bratt explains how to efficiently collect and act on the data that's spread across the many channels.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/omni-channel-line-4-steps-enhance-customer-experience-179209
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