Another personal obsession:Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness

Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success -- and the right approach to analytics can help.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/performance-enhancing-data-3-legal-tips-supercharging-sponsorship-effectiveness-178751
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