Another personal obsession:Aligning collateral and micro-conversions with the buying cycle

Columnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/aligning-collateral-micro-conversions-buying-cycle-188761
via Mister Fire