Another personal obsession:Every call is becoming data: Rich customer data revolutionizes call analytics

Columnist Andrew Osmak points out that every inbound call to a business is data -- and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/every-call-now-data-rich-customer-data-revolutionizes-call-analytics-187520
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